Viewability Roadshow 2014
This roadshow series provides marketers with an open forum to meet and engage with the industry experts that are solving for viewability.
Panelists will highlight the value of real-time buying (RTB), address the status of viewability in display advertising, and provide insights into some of the most commonly asked questions:
1. Are my ads being seen?
2. What percent of my ads are in view?
3. How can I ensure that RTB is effective?
4. Who are the real victims of viewability?
5. How is the industry addressing these issues?