The Attribution Revolution: Measurement Series focused 100% on ad measurement, attribution modeling, and evaluating performance across media channels.
The lively panels featured some of the greatest minds in digital ad measurement, providing an opportunity for attendees to engage with the experts as they discussed attribution models, KPIs, and how measurement differs across multiple media channels. Additional topics included viewability, actionability, and change management.
Sponsors for this series included Magnetic, Adometry by Google, and C3 Metrics. Click here to learn more!
Where We’ve Been: