Measurement Series Speakers



Chief Executive Officer

James Green joined search retargeting leader Magnetic in October 2011 as Chief Executive Officer, charged with driving overall company expansion and building out Magnetic’s search retargeting infrastructure.

Mr. Green began his career in the entertainment industry and spent eight years with The Walt Disney Company, which culminated in his appointment as the General Manager of the Japanese market. From Disney, Mr. Green moved to Pixar Animation Studios where he worked for Steve Jobs as the VP of marketing and new business development. In 1998, Mr. Green became a founding partner and CEO of Sabela Media, an Internet ad serving company. After an explosive 18 months of revenue growth, Sabela Media sold for $70 million to 24/7 Real Media where Mr. Green served as president of technology solutions. In October 2000, Mr. Green became CEO of GiantBear, where he successfully launched new products with major carriers before selling the business to InfoSpace in March 2002. After GiantBear, Mr. Green became CEO of PVI, a virtual advertising company, which he took private in 2003 before it was sold to Cablevison in May of 2005. Mr. Green then joined Giant Realm, a vertical ad network, as CEO in January 2007 and sold the company to Burst Media in October 2010.

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Adometry by Google

Director/ Head of Adometry

A seasoned and experienced sales and marketing operations leader, Paul Pellman was introduced to Adometry by Google through Austin Ventures, one of Adometry’s investors, where he served as Entrepreneur in Residence. Prior to joining Adometry in March 2008, he was executive vice president of Marketing for Hoover’s, where he was responsible for the leadership of the company’s brand development and marketing initiatives, including customer acquisition and retention, research, strategy, product positioning, licensing, traffic-oriented business development and marketing communications. Paul also served as Interim President of Hoover’s from November 2006 through June 2007. Before joining Hoover’s, he was vice president of Consumer Direct for global internet group – Terra Lycos. Paul has served in a number of executive management roles, including CEO for two early stage start-ups. Paul began his career as a senior consultant with a Big Eight accounting firm and holds a B.S. in accounting and finance from the University of Arizona and an MBA from Harvard University.

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C3 Metrics

COO & Co-Founder

Greenfield’s history of technology and marketing initiatives have served blue-chip clients including: GlaxoSmithKline (NYSE: GSK), Kimberly-Clark (NYSE: KMB), Sony BMG, Black & Decker (NYSE: SWK), Forest Labs (NYSE: FRX), Plum Creek (NYSE: PCL) and more. Prior to his co-founding and development of C3 Metrics, Greenfield was a recognized thought leader in the area of Branded Content as publisher of Branded Entertainment Monthly, a joint effort with VNU Media detailing industry statistics, gaps, and trends. He’s been a featured speaker at The Next Big Idea, and a news source in: The New York Times, The Washington Post, The Wall Street Journal, ABC, CBS, CNET, and Investor’s Business Daily. Greenfield began his career building a 75-person multi-million dollar practice featured in Chapter 5 of ‘Buzzmarketing: Get People To Talk About Your Stuff’ from Penguin/Portfolio. Greenfield studied Biochemistry at the University of Maryland and holds dual degrees from Southern California University of Health Sciences.  He is an instrument rated pilot and holds a class “E” FCC radio operators license (NQ4F).

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Jonathan Beeston



Director, New Product Innovation

Jonathan Beeston is Director, New Product Innovation at Adobe, based in London. He leads product marketing for Adobe Media Optimizer in Europe, as well as focusing on search channels globally. A veteran of online advertising, Jon joined Adobe as part of the Efficient Frontier acquisition where he ran EMEA client services for over 4 years before moving to marketing.

Jon is a frequent blogger, commentator and speaker on online advertising and social media. Prior to Adobe, he ran the search marketing practice at Mindshare London, part of WPP.

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Phil Duffield

Senior Vice President, International

Phil currently serves as’s SVP of International, overseeing operations and strategy in existing markets in EMEA and APAC, as well as driving corporate expansion efforts into emerging regions. Prior to, Phil spent almost four years at AD2ONE, helping to expand the company’s global presence by launching offices in Singapore, Hong Kong and New Zealand.

Phil holds an honours degree from the University of Gloucestershire and is currently based in’s Sydney, Australia office.

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