Viewability Series – Los Angeles

October 23, 2013

 

LOCATION:

SLS Hotel
465 S La Cienega Blvd
Los Angeles, CA 90048

* Complimentary Valet Parking *

 

AGENDA:

7:00 pm – 8:00 pm: 

Cocktails & Hors D’oeuvres

8:00 pm – 9:00 pm: 

Panel Discussion – Viewability in RTB: The Good, The Bad & The Ugly

This interactive discussion will educate agencies and brands on the true meaning of viewability, and the value that RTB brings. Experts will identify the victims of fraud, share insights on how to combat these issues, and discuss what the industry is doing to solve for these RTB challenges.

Click here for more information about the topics and questions that will be discussed.

Moderator:
James Green, CEO, Magnetic

Panelists:

Chris Eberle, SVP and GM, Business Operations, Federated Media
Scott Knoll, CEO, Integral Ad Science
Mark Donovan, CMO, comScore
Jethro Wharton, West Coast Regional Director, Digital, OMD 

9:00 pm – 10:00 pm:

After-Party with Open Bar & Food