Viewability Series – San Francisco

October 22, 2013

 

LOCATION:

The Clift Hotel
495 Geary Street, San Francisco, CA 94102 

**Complimentary valet parking**

 

AGENDA:

6:00 pm – 7:00 pm: 

Cocktails & Hors D’oeuvres

7:00 pm – 8:00 pm: 

Panel Discussion – Viewability in RTB: The Good, The Bad & The Ugly

This interactive discussion will educate agencies and brands on the true meaning of viewability, and the value that RTB brings. Experts will identify the victims of fraud, share insights on how to combat these issues, and discuss what the industry is doing to solve for these RTB challenges.

Click here for more information about the topics and questions that will be discussed.

Moderator:
James Green, CEO, Magnetic

Panelists:

John Battelle, Founder, Executive Chairman & CEO, Federated Media
Mark Donovan, CMO, comScore
Ian Johnson, VP Product Management, Mediabrands Audience Platform
Scott Knoll, CEO, Integral Ad Science

8:00 pm – 9:00 pm:

After Party with Open Bar & Food