Viewability Series – Boston

April 2, 2014

 

LOCATION:

Anthem
101 S. Market Street
Faneuil Hall
Boston, MA 02109

 

AGENDA:

6:00 pm – 7:00 pm: 

Cocktails & Hors D’oeuvres

7:00 pm – 8:00 pm: 

Panel Discussion – Viewability in RTB: The Good, The Bad & The Ugly

This interactive discussion will educate agencies and brands on the true meaning of viewability, and the value that RTB brings. Experts will identify the victims of fraud, share insights on how to combat these issues, and discuss what the industry is doing to solve for these RTB challenges.

Click here for more information about the topics and questions that will be discussed.

Moderator:
James Green, CEO, Magnetic

Panelists:

Anne Hunter, SVP, Global Marketing Strategy, comScore
David Hahn, SVP of Product Management and Customer Service, Integral Ad Science
Scott Cunningham, SVP of Product, sovrn Holdings
Cheryl Stump, Director of AOD Video, VivaKi

 8:00 pm – 9:00 pm:

After Party with Open Bar & Food