Viewability Series – Chicago

March 4, 2014

 

 

LOCATION:

theWit Hotel
201 N. State Street
Chicago, IL 60601

 

AGENDA:

6:00 pm – 7:00 pm: 

Cocktails & Hors D’oeuvres

7:00 pm – 8:00 pm: 

Panel Discussion – Viewability in RTB: The Good, The Bad & The Ugly

This interactive discussion will educate agencies and brands on the true meaning of viewability, and the value that RTB brings. Experts will identify the victims of fraud, share insights on how to combat these issues, and discuss what the industry is doing to solve for these RTB challenges.

Click here for more information about the topics and questions that will be discussed.

Moderator:
James Green, CEO, Magnetic

Panelists:

David Hahn, SVP Product Management & Customer Service, Integral Ad Science
Gian Fulgoni, Executive Chairman and Co-Founder, comScore
Philip Shih, Director, Audience Strategy, VivaKi
Scott Cunningham, SVP of Product, sovrn Holdings, Inc.

 8:00 pm – 9:00 pm:

After Party with Open Bar & Food