Viewability Series – Detroit

April 10, 2014

 

 

LOCATION:

The Townsend Hotel
100 Townsend Street
Birmingham, MI 48009

 

AGENDA:

6:00 pm – 7:00 pm: 

Cocktails & Hors D’oeuvres

7:00 pm – 8:00 pm: 

Panel Discussion – Viewability in RTB: The Good, The Bad & The Ugly

This interactive discussion will educate agencies and brands on the true meaning of viewability, and the value that RTB brings. Experts will identify the victims of fraud, share insights on how to combat these issues, and discuss what the industry is doing to solve for these RTB challenges.

Click here for more information about the topics and questions that will be discussed.

Moderator:
James Green, CEO, Magnetic

Panelists:

Scott Knoll, CEO, Integral Ad Science
Scott Cunningham, SVP of Product, sovrn Holdings, Inc.
Philip Shih, Director, Audience Strategy, VivaKi
Josh Chasin, Chief Research Officer, comScore, Inc.

8:00 pm – 9:00 pm:

After Party with Open Bar & Food