Viewability Series Speakers



Chief Executive Officer

James Green joined search retargeting leader Magnetic in October 2011 as Chief Executive Officer, charged with driving overall company expansion and building out Magnetic’s search retargeting infrastructure.

Mr. Green began his career in the entertainment industry and spent eight years with The Walt Disney Company, which culminated in his appointment as the General Manager of the Japanese market. From Disney, Mr. Green moved to Pixar Animation Studios where he worked for Steve Jobs as the VP of marketing and new business development. In 1998, Mr. Green became a founding partner and CEO of Sabela Media, an Internet ad serving company. After an explosive 18 months of revenue growth, Sabela Media sold for $70 million to 24/7 Real Media where Mr. Green served as president of technology solutions. In October 2000, Mr. Green became CEO of GiantBear, where he successfully launched new products with major carriers before selling the business to InfoSpace in March 2002. After GiantBear, Mr. Green became CEO of PVI, a virtual advertising company, which he took private in 2003 before it was sold to Cablevison in May of 2005. Mr. Green then joined Giant Realm, a vertical ad network, as CEO in January 2007 and sold the company to Burst Media in October 2010.

Learn more about Magnetic



sovrn Holdings, Inc.

Executive Chairman

John Battelle serves as Executive Chairman of sovrn Holdings, Inc. Prior, he was Founder, Executive Chairman, and CEO of Federated Media Publishing. John was also the co-founder, Executive Producer and Program Chair of the Web 2 Summit. John maintains Searchblog, an ongoing daily site, which covers the intersection of media, technology, and culture at
John is also an entrepreneur, author and journalist. Best known for his work creating media properties, he was Chairman and CEO of Standard Media International (SMI), publisher of The Industry Standard and Prior to that, he was a co-founding editor of Wired magazine and Wired Ventures.

Previously, John occupied the Bloomberg chair in Business Journalism for the Graduate School of Journalism at the University of California, Berkeley. He is an expert in the field of media and technology, and has appeared on national and international news channels including CBS, BBC, CNN, PBS, Discovery, and CNBC. John was a founding Board member of the Online Publishers Association and currently sits on the board of the Interactive Advertising Bureau, and was for nine years active on the Board of his children’s school.
John’s honors and awards include: “Global Leader for Tomorrow” and “Young Global Leader” by the World Economic Forum in Davos, Switzerland; finalist rank in the “Entrepreneur of the Year” competition by Ernst & Young; “Innovator – One of Ten Best Marketers in the Business” by Advertising Age; and one of the “Most Important People on The Web” by PC World. He holds a bachelor’s degree in anthropology and a master’s degree in Journalism from the University of California, Berkeley.

In 2005 John authored ‘The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture’ (Penguin/Portfolio), an international bestseller published in more than 25 languages. His new book entitled ‘What We Hath Wrought’ is due out in 2014.



Integral Ad Science


Scott Knoll is the Chief Executive Officer and President of Integral Ad Science. Integral is a technology company focused on ensuring safe, quality media environments for online advertisers. Employing the industry’s only media valuation platform, Integral Ad Science evaluates the media environment and establishes a TRAQ Score (True Advertising Quality), a first-of-its kind, quantifiable measure of media quality that ultimately benefits every media buyer, seller, publisher and trading platform. TRAQ score supports an advertisers’ ability to plan, execute and target their audience in an environment that reflects their brand image and drives ROAS, while simultaneously setting benchmarks for publishers who wish to improve the quality of their content and design to attract premium advertisers.

Previously, Scott was the founder and President of Aperture, the audience targeting and measurement technology platform that provides business intelligence to blue chip brands, agencies and online publishers. Scott has more than 18 years of global experience in Internet technology, digital advertising and traditional media. Prior to Aperture, Scott co-founded and served as COO of Verified Person, held management roles at Time Inc. and Accenture and spent 6 years as a senior executive at DoubleClick Inc., directing the launch and development of DoubleClick in nine countries, including Australia, Hong Kong, Japan, China, Taiwan, New Zealand, Singapore, and Korea. He holds a Masters in Business Administration degree from Harvard University and a Bachelor of Arts degree from Princeton University.



comScore, Inc.

Executive Chairman & Co-Founder

Mr. Fulgoni is Executive Chairman and Co-founder of comScore Inc. (NASDAQ:SCOR), the global leader in measuring the digital world. Founded in 1999, comScore provides data, analytics and enterprise software services to 2,000 clients worldwide, encompassing solutions in the measurement of online audiences, e-commerce, advertising, search, social, video and mobile. The company also offers an extensive portfolio of services for multi-media advertising campaign planning and analysis, in-flight campaign optimization and advertising effectiveness measurement.

From 1981 to 1998, Mr. Fulgoni was President / CEO of Information Resources, Inc. (IRI), the leading global supplier of retail scanner data and analytics to the CPG industry, where he grew the company’s revenues at an annual rate of 40% to more than $500 million annually and its market value to $1.5 Billion. In 1996, IRI was recognized by Advertising Age magazine as the largest U.S. market research firm.

In 1991 and again in 2004, Mr. Fulgoni was named Illinois Entrepreneur of the Year, the only person to have twice received that honor. In 1992, Mr. Fulgoni received the Wall Street Transcript Award for outstanding contributions as CEO in enhancing the overall value of IRI to the benefit of its shareholders. In 2008, Mr. Fulgoni was inducted into the Chicago Entrepreneurship Hall of Fame, joining such luminaries as Leonard Lavin, founder of Alberto Culver and Gordon Segal, founder of Crate & Barrel. Also in 2008, Mr. Fulgoni was named Ernst & Young® Entrepreneur of the Year.

Mr. Fulgoni has long been involved in the growth of hugely successful public companies. From 1991 until 1999, he served as a member of the board of Platinum Technology, Inc., during which time the company grew from $80 million to more than $1 Billion in annual revenues and established itself as a global leader in the software services industry. In 1999, Platinum Technology was acquired by Computer Associates in an all-cash transaction valued at $4.0 Billion — at the time the largest-ever acquisition in the software industry. Mr. Fulgoni also served on the board of U.S. Robotics prior to its acquisition in 1997 by 3 Com in a transaction valued at $8 Billion. More recently, Mr. Fulgoni served on the board of, a leading supplier of permission-based e-mail services. In March 2000, was acquired by CMGI for approximately $700 million.

Today, Mr. Fulgoni serves on the boards of PetMed Express (NASDAQ:PETS), the nation’s largest pet pharmacy; InXpo, the leading supplier of technology for hosting virtual events; Prophet, a brand and marketing consultancy; Dynamic Signal, an Internet marketing services company, the Advertising Research Foundation (ARF); The Lancaster University Management School (LUMS) and the North American Foundation for the University of Manchester (NAFUM).

Educated in the U.K., Mr. Fulgoni holds a B.Sc. degree (with Honors) in Physics and a M.A. in Marketing. He is the co-holder of a U.S. patent governing comScore’s data collection technology.



comScore, Inc.

Senior Vice President, Global Marketing Strategy

Anne Hunter is senior vice president of global marketing strategy at comScore.  In this capacity, she drives the company’s marketing strategy across its core product suites as well as corporate marketing. She has over 16 years of experience in digital advertising and is a frequent speaker and trainer on critical issues in the industry. Her expertise focuses on digital ecosystem models, audience targeting and advertising measurement. Ms. Hunter is on the IAB faculty for the Professional Development series on advertising effectiveness and targeting. She is also active in ARF and IAB committees addressing innovations in the industry.

Prior to comScore, Ms. Hunter served as vice president of strategic insights at AOL, LLC where she successfully integrated sales strategy and research staff from multiple companies to form a cohesive marketing and research team. Before AOL, Ms. Hunter served in several positions at TACODA Inc. including vice president of data and analysis, vice president of revenue operations and director of sales. There she helped introduce behavioral targeting to the market and pioneered advanced analytical techniques to create success for clients such as Kraft, New York Times Digital, Cadbury, iVillage, Coca-Cola and General Mills.Ms. Hunter has also held sales, marketing and operations positions at 24/7 Real Media Inc. and Hearst New Media and Technology, Inc. She attended Barnard College of Columbia University.

Please follow this link to view Anne’s profile on LinkedIn or at


Integral Ad Science

Senior Vice President of Product Management & Customer Service

David Hahn is Senior Vice President of Product Management and Customer Service at Integral Ad Science.

David has worked with several startups and mature technology organizations and has over 12 years of executive product management, marketing and strategy experience. Prior to joining Integral, David was an executive with Safenet’s digital media services group, the leading provider of digital protection and measurement services. He managed their portfolio of digital asset protection services, transforming it to take advantage of emerging opportunities in digital media distribution at major studios, record labels and publishers.

David is very active in the NYC startup community. He’s a mentor with First Growth Venture Network, a mentoring program for high potential seed and early stage startup tech companies in and around New York City.  He also sits on the Council for Accountable Advertising.




Director, Audience Strategy

Phil Shih is director of audience strategy for Audience On Demand™, VivaKi’s addressable media offering spanning video, display, search, mobile and social channels. As director of audience strategy, Phil oversees a team responsible for providing access to audiences defined based on media, user attributes and other signals.  Among other things, the team is also responsible for developing criteria on setting standards for quality, including supporting the VivaKi Verified process for scoring publishers and data providers against criteria ranging from brand safety to consumer privacy.

Phil began his career in 2002 as an intern at GM Planworks’ Detroit office. He was quickly hired on full time and charged with the responsibility for offline and online GM initiatives, as well as developing and implementing search strategies across all divisions of the client’s business. Ultimately, his position evolved to a managerial role at Chicago-based SMG Search, taking the lead on key initiatives for some of the agency’s most high profile clients. During his career with SMG, Phil managed key initiatives for General Motors, including integrations for the Chevy Olympics, 2005 and 2006 Cadillac Super Bowl, Live Green Go Yellow, Google Pontiac, the Pontiac Solstice integration on NBC’s The Apprentice and the Pontiac G6 work with The Oprah Winfrey Show. Prior to joining VivaKi in 2010, Phil spent time at Organic, Inc., where he worked as part of the firm’s digital strategy team.

In 2006, Phil was recognized by OMMA magazine as one of the year’s “Rising Stars,” awarded for his prowess and pioneering efforts on behalf of search marketing. Philip graduated from the University of Michigan in 2003, where he double-majored in Communication Studies and Psychology.




Director of AOD Video

Cheryl Stump is the Director of Video for VivaKi’s addressable media solution, Audience On Demand (AOD). In this role, she is responsible for overseeing the trading desk’s programmatic video offering, industry-leading technology partner relationships, product strategy, and business operations. Cheryl brings over 12 years of marketing, operations, and product management expertise to AOD by way of online start-up, publisher and ad network experience. Most recently, Cheryl served as VP of Product Development for the Digital Broadcasting Group (DBG). While there, her responsibilities included creating business plans for new product/technology launches, conducting technology assessments, impacting strategic partner decisions and negotiating agreements.



sovrn Holdings, Inc.

Senior Vice President of Product

As Senior Vice President of Product, Scott oversees the product portfolio of sovrn including its ad exchange, ad delivery, and audience engagement solutions for publishers. Most recently, Scott held the same role at Federated Media Publishing. Prior to FMP, Scott was VP of Technology and Platforms for Digital First Media with oversight of MediaNews Group and Journal Register Company’s network of 800 digital products and sites including CMS, Ad tech stacks, and UI/UX solutions. With nearly 20 years of media technology experience, Scott started developing content sites with commerce in 1994 and shortly after joined USA TODAY’s Information Network where he spent nearly ten years building out products and technologies including He has also spent time in start-ups and is an award-winning, multi-media producer covering events such as Olympics, Super Bowls, politics and natural disasters including wild fires and Hurricane Katrina.



comScore, Inc.

Chief Research Officer

Josh Chasin joined comScore as Chief Research Officer in May 2007.  Prior to that, he owned and operated a media research consultancy, Warp Speed Marketing, whose clients included Arbitron, Scarborough, comScore, Simmons, the Online Publishers Association, the Traffic Audit Bureau, and Project Apollo.

Josh is a 33-year market research and audience measurement veteran who has experience in all facets of design, development and implementation of syndicated and custom research.  He has been involved in the management and oversight of audience measurement services for TV, radio, newspapers, magazines, out-of-home, and the Internet.  He spent 17 years at Arbitron, where he worked in the Statistical Services department and the Advertiser/Agency group before rising to Vice President, Marketing for New Ventures in 1993.  He is a past president/CEO of the Simmons Market Research Bureau and of Northstar Interactive, a pioneering online research company.

Josh has a Bachelor of Science degree in Marketing from NYU, and an MBA Cum Laude in Marketing Management from Pace University.  He belongs to a number of industry councils and organizations, and he has been a regular contributor to Mediapost’s Online Metrics Insider column.

Josh was selected one of Advertising Age’s 2012 Media Mavens.  His liner notes for the 2004 release, The Allman Brothers: Live at the Beacon Theaterearned him a platinum record.

Please follow this link to view Josh’s profile on LinkedIn.